What is SIA?
Trew – Mt Hood, Oregon (Jackets, Pants)
Trew Gear is based out of Hood River, Oregon aka Mt Hood. They produce hard/soft shell jackets and pants for snowboarders and skiers. I had heard about Trew from a friend last summer and how they produce some of the sickest outwear out there. After checking out their website, I had to agree. It’s a style all their own that combines 3 colors but on a simple level. I got a chance to talk to one of the reps at SIA and check out the new line coming in. I was pleased to see some totally brand new designs. Only thing I do miss is the old pistachio jacket that they are selling this year.
Adidas Outdoors – Germany (Outerwear, Jackets, Pants)
Everyone knows who Adidas is, but not everyone knows who/what Adidas Outdoors is. I knew that Adidas had a new brand after seeing an ad in Rock and Ice but I questioned the quality. It was the same when Nike decided to start making snowboarding boots. Adidas has produced a clothing line for technical climbing: ice climbing, mountaineering, ski mountaineering, etc. They still have the style that Adidas is known for, the track suit. The difference is the purpose of the look with reflective properties the trademarked 3-lines. Also they have added cocona, a type of fabric derived from coconuts, that produces fast drying and odor-free clothing. From what I learned while in the meeting Adidas has been selling their outdoor line in Europe with great success for the last 7 years with immense success.
Polarmax – (Base/Mid Layers)
I just want to start off by saying that I love Polarmax products. I have had a relationship with them for about a year now and have tested some of the new gear that they have. There is a reason why I keep coming back. You can check out one of the reviews here. What is great about the new product coming out from Polarmax next year is the new technology of XTR Dry. It is a finishing process treatment that makes the cotton quick drying and moisture wicking while still retaining the soft feel that it naturally has. In my mind, Polarmax has established its position as a king of base/mid layers. Their gear is soft, wicking, and does not retain odor.
Pick up a base or mid layer for your next trip and you will know what I mean!
Eider – (Jackets, Pants)
At quick glance, Eider is more of a ski brand when looking at the style and slim fit. As a snowboarder, I still love what they bring to the table; function and bright colors. Eider gear is designed to take into the rough country and shred as hard as you can. It even has a style, now this is different, that you could actually wear out besides on the mountain. Don’t take my word for it though; check out a couple of the combinations.
Want to check out some new goggles, sunglasses, packs, and socks? Click here for yesterdays post.
Also, check out the new snowboards and binding preview!
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